A recent study found that between 70-80% of consumers research a company online before they visit them in person or make a purchase. What this means is that having an online presence is essential for businesses that want to get found by potential customers.
If your business falls into this category – of needing to increase your online visibility – then you’ll want to invest in digital marketing services. Digital marketing services can help put your business on the map, draw in website visitors, and attract more customers than ever before.
Here’s how to know if you need digital marketing services for your business.
What Are Digital Marketing Services?
Digital marketing is a type of marketing that involves using a variety of tools, methods, and strategies to increase a business’s presence online. “Digital marketing” tends to be an umbrella category that encompasses services like social media marketing, search engine optimization (SEO), website development, pay per click (PPC) advertising, and more.
Businesses often hire digital marketing service providers to help them gain more followers, drive more traffic to their website, convert website visitors into leads, and attract more customers. In fact, there are many benefits to investing in digital marketing services.
Benefits of Digital Marketing Services
Digital marketing is a catch-all category for a wide range of online marketing services, so the benefits are quite vast. Ultimately, these come down to the types of digital marketing services you employ and your goals for your business.
The most common benefits of digital marketing include:
- Creating a user-friendly, professional-looking website
- Publishing engaging content on your website and blog
- Increasing your social media following and engagement
- Attracting more customers with paid ads
- Increasing your rankings in search engines like Google or Bing
- Attracting more foot traffic and customers from local listings
- Improving your online conversion rate and return on your marketing investment
- Improving your brand’s authority and visibility through PR
- Driving high-authority, SEO-boosting backlinks to your website
Many types of businesses can benefit from investing in digital marketing services. Read on to determine whether digital marketing is right for your business.
Types of Companies That Need Digital Marketing Services
Essentially, any business that wants to increase their online presence and attract more customers online can benefit from digital marketing services. This is the case for an increasing number of businesses, as more consumers are relying on the internet to find the products and services they are looking for.
With that in mind, here are the types of businesses that tend to benefit most from digital marketing:
Ecommerce
Ecommerce businesses sell goods online and are therefore heavily reliant on website traffic. Digital marketing assists ecommerce businesses in growing their social media platforms, boosting online engagement, and driving traffic to their websites.
Auto Dealerships
While auto dealerships attract passerby traffic, they also generate a lot of business from online search. If a potential buyer does a Google search for “car dealerships near me”, local dealerships will want to appear in the search results. Digital marketing – specifically, SEO – can help auto dealerships attract more customers from organic search.
Restaurants & Bars
Like auto dealerships, restaurants and bars tend to attract a lot of business from local search. A potential patron may search for “best Italian restaurants” or “happy hour near me” and expect to see a list of options in the search results. With digital marketing, restaurants and bars can outrank their competitors and attract more customers that way.
Hotels/Hospitality
Hotels stay in business by generating online and over-the-phone bookings from guests looking to stay in their local area. That means hotels and other hospitality businesses rely on local search to attract guests. SEO, paid advertising, and social media advertising can help these types of businesses generate more bookings.
Law Firms
The legal niche is highly competitive, which can make it hard for law firms to get noticed if they don’t have an effective digital marketing strategy. With SEO, content marketing, social media marketing, and other types of online marketing, law firms can drive more traffic and clients to their websites.
Medical/Healthcare
Like the legal field, the medical niche is highly competitive and providers need digital marketing in order to attract patients on a regular basis. Even well-known hospitals and clinics need digital marketing in order to get found in local search.
Contractors/Construction Companies
HVAC companies, plumbers, construction companies, and the like need digital marketing services to stay competitive in local search. If your competitors dominate the search results, you’ll struggle to land new jobs month after month. If you fall into this category, you’ll want to implement a comprehensive digital marketing strategy.
Moving Companies
Moving companies are highly localized and depend on local SEO to stand out in local search. This type of digital marketing involves optimizing your website for localized keywords, creating user-friendly content, and optimizing your company’s local listings. If you want to book more moving jobs, you’ll need digital marketing too.
Online Service Providers
You don’t need to have a physical office to benefit from digital marketing. Online service providers also need digital marketing in order to stay competitive, stand out online, and attract new customers. Yes, even other marketing and SEO agencies need marketing services in order to drive traffic and leads on a consistent basis.
Retailers
With more and more retailers switching to ecommerce (online selling), it’s becoming even more important for retailers to have a strong online presence, even if they have a local store. SEO, PPC, social media marketing, and email marketing can help retailers attract more foot traffic as well as online sales.
Local Businesses
While we listed a few local businesses already, the truth is that most local businesses need digital marketing in order to stay competitive. Specifically, local SEO can help businesses outrank their local competitors and attract new customers on a regular basis.
Create Your Business Digital Marketing Strategy
If your business was on this list – or you’re still not sure whether you need digital marketing – it may be time to talk to a trusted digital marketing professional.
At Hennessey Digital, we’ll walk you through your options when it comes to increasing your website traffic and attracting more customers. Contact us for a free estimate for digital marketing services.
