10 min read · Feb 22, 2020
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The estimated 53,000 professional coaches practicing worldwide in the nearly $2.4 billion industry of professional coaching have a public perception problem: people often don’t really know what coaches do. That’s one of the conclusions identified in a market research study recently conducted by the International Coaching Federation (ICF). Add to that problem the fact that anybody can introduce themselves to you as a coach — no specific…
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