Multiplymii | Job Description for Amazon Keyword Researcher (2024)

An Amazon Keyword Researcher is a specialized digital marketing professional who identifies, creates, and executes effective keyword strategies.

Their expertise lies in Search Engine Optimization (SEO), and they focus on increasing the visibility of a product, service, or brand on Amazon's search engine through effective keyword optimization.

Given the high level of competition in Amazon's marketplace, a Keyword Researcher plays a critical role in ensuring a company's products are easily discoverable to potential customers. The position requires a deep understanding of Amazon's search algorithm, SEO best practices, keyword research tools, and the ability to analyze market trends.

Dive into the world of Amazon as a talented Keyword Researcher!

This is a wonderful opportunity to leverage your expertise in optimizing product listings and increasing discoverability on the platform.

As an Amazon Keyword Researcher, you will be crucial in identifying, creating, and executing effective keyword strategies to improve our Amazon product visibility and drive organic traffic.

• Conduct thorough research, analysis, and identification of market trends to inform keyword strategies on the Amazon platform.
• Develop and execute keyword strategies, including identifying high-potential keywords, optimizing product listings, and enhancing search rankings.
• Track and monitor keyword performance, using data and analytics tools to measure the effectiveness of keyword strategies and make data-driven optimizations.
• Collaborate closely with other departments, such as product development and marketing, to ensure keyword strategies align with their specific objectives and support overall business goals.
• Generate reports on keyword performance and provide recommendations to stakeholders, offering insights on opportunities for improvement and optimization.
• Stay up-to-date with SEO best practices and industry trends, continuously enhancing knowledge and expertise in Amazon keyword optimization.
• Monitor competitors' keyword strategies and marketplace trends, leveraging insights to gain a competitive advantage.
• Assist in other optimization projects as needed, contributing to the overall success of our Amazon presence and performance.

• Effective keyword strategies that align with the company's business objectives and improve Amazon product visibility.
• Enhanced keyword performance, leading to increased organic traffic and improved search engine rankings.
• Higher website traffic and conversions result from successful keyword optimization.
• Increased return on investment (ROI) from SEO and pay-per-click (PPC) campaigns.

• Minimum of five years of experience in keyword research and SEO, preferably with a focus on Amazon optimization.
• Excellent understanding of keyword research and optimization strategies specific to the Amazon platform.
• Ability to identify and track market trends and consumer behavior to inform keyword strategies.
• Strong knowledge of SEO best practices and industry trends, keeping abreast of the latest developments.
• Excellent communication and problem-solving skills, with the ability to collaborate effectively with cross-functional teams.
• Proven track record of successful SEO campaigns, demonstrating measurable results.

• Analytical and detail-oriented, with a meticulous approach to keyword research and optimization.
• Creative and innovative thinker, capable of identifying unique keyword opportunities.
• Self-motivated and results-driven, taking ownership of projects and driving them to success.
• Strong organizational and time management skills, with the ability to prioritize tasks effectively.
• Team player who collaborates well with others while also being able to work independently.
• Adaptable and flexible, able to adjust strategies and tactics based on changing market conditions.