How Many Keywords Is Too Many? Proper Use of Keyword Density (2024)

FAQs

How Many Keywords Is Too Many? Proper Use of Keyword Density? ›

You never want your keyword density to go above five percent, and keeping it in the two to four percent range is typically the sweet spot that Google and readers like to see.

Using too many keywords is often referred to as “keyword stuffing”—the practice of just jamming as many keywords as possible in a single piece of content. We've all read content where we see different iterations of the same phrase repeated entirely too many times, often in ways that feel clunky or out of place.

What is good keyword density? While there are no hard and fast rules for keyword density beyond always-relevant "don't keyword stuff" advice, many SEOs recommend using approximately 1-2 keyword for every 100 words of copy. That factors in to about 1-2% keyword density.

This means that for every 100 words in an article, or on a page, the keyword should be used 1-2 times. You want to show the vistitor, and search engines, what the page is about without spamming a specific word on the page.

As a general rule, a keyword density of 1-3% is considered a good range for SEO purposes. This means that if you have a webpage with 500 words, you should aim to include your target keyword or phrase 5-15 times.

How many keywords are too many? The ideal keyword density preferred by both readers and search engines is around two to five percent. Even in longer pieces, the best practice is not to exceed 20 uses per webpage.

For example, if you use your target keyword 10 times in a 1000-word blog post, you'll have a keyword density of 1%. If you use it 20 times, you'll have a keyword density of 2%.

Experts suggest that 2-5% is a safe range to stay within, but to rank higher in search results, you'll find that the recommended keyword density varies depending on your niche and the level of competition in it.

If you research optimal keyword density, you'll get a lot of answers. Some experts will tell you between 0.5% and 0.8%. Other sites will say anywhere between 0.5% and 2.5% is acceptable. If you want to hit your ideal keyword density, it will take some trial and error.

While keyword density still plays a role, it is not the sole determinant of search engine rankings. Emphasizing content quality, relevance, and a positive user experience will contribute more significantly to your website's success in 2024.

What is the maximum number of keywords for SEO? ›

There is no maximum or minimum number of keywords that will be ideal for the site as a whole. Instead, you want to make sure each page on your site focuses on a unique topic and that you have a clear understanding of any keywords you are targeting on that page.

Short answer: Yes, using too many keywords makes you counter-productive and makes it harder to optimise the account. In the other hand, with proper match types, you can achieve great results and easily analyse & optimise your campaign.

Since the content on any page is supposed to reflect the Page Title of that page (and vice versa), using 3 or 4 keywords on your home page makes sense. An recent article by Quora says you should use one or two keywords per page, depending on the page.

For a 1,000-word blog article, you'd use your primary keyword about 10-20 times. I usually stick to the lower end of that range. Keyword density includes your content, alt texts, meta title, etc. For help deciding how many times to use your primary keyword, you can Google the keyword phrase you're targeting.

A good keyword search volume could be just 100 searches per month. Or it could be millions of searches per month. It's all going to depend on your business, your digital marketing needs and goals, and various related factors.

While Google has no hard or fast rules about keyword use, one common recommendation is to keep your keyword density around 1%. That means using a particular keyword no more than once in a 200-word block of text. Along with using your primary keyword, it's a good idea to mix in variants of it throughout the text.

Keyword Difficulty Above 70% - High Difficulty Keywords

These are high difficulty keywords that have very high competition. If you intend to target these keywords, then you will need to invest in extensive SEO and link-building over a period of time.

If you twisted our arm for a definitive answer, a good keyword search volume is 100 – 1000 searches a month, as this would likely provide good levels of organic traffic. However, a 'good' keyword volume depends on a variety of factors, including search intent, industry, seasonality, and competition to name a few.