Digital Marketing Services: 10 Most Profitable for Your Agency (2024)

If you are a manager at a digital marketing agency, you know there is no shortage of digital marketing service options to offer clients.

And, to keep up with the market and stand out, you must always be attentive to those that will bring results for both your customers and your company, putting together packages that are attractive to your customers and profitable for your business.

In this article, we bring you the most recommended digital marketing services to add to your agency’s portfolio.

This can help you innovate and surprise your clients with options synchronized with market demands, in addition to enabling a recurrence model for your agency. Continue reading to find out!

The digital marketing agency is responsible for producing posts for social media, articles for blogs, website development, communication with customers through the platform, monitoring public engagement, and paid and organic ads, among other services.

For the agency to be successful in these services, it needs to always be focused on strategy and innovation.

Therefore, the agency needs to know how to develop basic digital marketing services that complement the mapped strategy.

This way, the client can find the solutions they need in one place, and the agency profits even more as the service contract grows.

As the range of digital marketing services is very extensive, it is common for managers to be in doubt when defining which ones are essential to offer.

After all, it is important to carefully consider what is scalable and profitable and what makes sense for the strategies the client needs.

Offering the right services can also help your agency avoid churn, as the more services your client signs with your agency, the greater the tendency for loyalty. And that’s what you’ll see next.

To give you an idea, according to research by Netroots, e-commerce welcomed more than 5.7 million new consumers in 2020 alone.

Advances in consumers’ online presence and brands’ digital presence, driven by social solation, were pillars of this growth. And the point of attention for digital marketing agencies this volume tends to increase even more.

Therefore, you need to keep an eye on the services that your clients may need and that will also be profitable for your agency. Keep track of which ones are the best.

Before we continue, a word of caution: be careful not to lose track trying to embrace the world, start with the well-made “beans and rice” and increase your service packages as business flows.

1- Inbound marketing: the consumer journey and strategies for them to find the product they need

Consumers who are on the internet often don’t even think they need a certain product.

With the right strategy, it is possible to offer him content that helps him reach this need. This is possible by accompanying them throughout their consumer journey, offering what they need at each touchpoint.

Inbound marketing is this strategy, and it can be very profitable for your client as well as for your agency.

Nurturing and educating the consumer at all stages, gradually entering their digital life and offering accurate products helps to sell on the internet in a way that is not invasive and that creates connection.

2- Content production: The right text with correct techniques to attract and be seen on the internet

Content production is another digital marketing service that your agency cannot miss. Videos, images, rich materials, and articles increase website traffic, which is the main sales channel for brands.

Content is essential in the customer’s consumption journey, which prepares them to buy. And it also helps a brand become a reference on a universe of subjects.

3- SEO: Optimization for organic traffic

Speaking of content creation, one of the most sought-after services when it comes to audience pages is SEO.

It is a content optimization strategy for search engines such as Google and Bing and user enchantment techniques.

That’s right, SEO thinks as much about the search engine’s content consumption as it does about the experience of those who read it. Through this service, your agency can strengthen the digital presence of several brands and also consolidate the content marketing strategy.

4- Social media management: Understanding consumer movements on social media

Social networks are the biggest stronghold for digital people. Through them, you can find niches to sell whatever you want.

Therefore, monitor your clients’ networks closely and know how to manage them in the best way possible.

To achieve this, it is essential to have a professional who knows how to position themselves on networks, with balance, understands the brand’s values, and monitors the rest of its communication, both online and offline.

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5- Website development: to create direct and objective content for the public

Website development is a service that every digital marketing agency needs to guarantee.

Since a large part of businesses lost physical traffic due to social isolation, websites ensured a stronger digital presence and prepared for economic recovery.

Even with social networks in full swing, the website is a proprietary platform that the consumer needs to have access to to ensure that the brand is trustworthy.

Therefore, the website needs to be objective and visually pleasing for the user experience.

Furthermore, it is necessary to comply with a series of technical requirements so that they are indexed in search engines and reach the best ranking positions.

This is all possible thanks to a good development team. And, for this service to have greater scale and generate recurring revenue, the white-label website builder can help with this.

6- Media and Performance

Paid traffic is a marketing strategy that increases brands’ reach across digital channels.

Through ads on social networks, search engines, websites, and even apps, it is possible to direct the target audience to an offer or a customer channel.

This is one of the tools that adds the most value to the customer’s digital presence. Good segmentation impacts who is interested in the brand.

Furthermore, while organic is built progressively, paid accelerates consumer access.

7- Metrics analysis

Knowing how to analyze metrics and read the results of strategies is a fundamental service to prove to the client that investments in the agency’s services are paying off.

Metrics are also essential to know which strategies it is possible to follow, the direction to take, and even get to know the target audience in more depth.

8- Marketing B.I

The metrics analysis we mentioned above is a basic service and is closely linked to monitoring a brand’s digital channels.

But today, B.I. marketing It is an evolution of this service, and your agency needs to evolve too.

Drinking from the source of business intelligence, marketing B.I. uses technologies such as big data and artificial Intelligence/Machine learning and makes use of techniques such as predictive analysis and competitive analysis, among others.

B.I. marketing It could be the intelligence your agency is missing.

ACCESS THE GUIDE: TOP MOST PROFITABLE SERVICES FOR AGENCIES

9- Branding Consulting

Digital marketing is the sales team’s ally, but it is also a great partner for your company’s communications department.

This means that, while digital channels are used to attract customers, they can also be important awareness tools.

With this in mind, branding consultancy is also a digital marketing service that can add to your offerings for clients.

Through it, your agency will help companies become more competitive and establish themselves as better consumption options for customers.

In other words, digital marketing is not just about sales but also about retention. Do you agree?

10- Digital Sales Transformation

Since we’re talking about sales, let’s talk about one of the main benefits of digital marketing services: the digital transformation of sales.

Having a sales team that is super aligned with marketing strategies is a challenge for most companies.

In general, the marketing team is more oriented toward digital strategies, and the commercial team is involved in more conservative strategies.

This makes it difficult to “pass the baton” of leads, and some information may be retained in each sector.

If, by chance, you believe that this is not your digital marketing agency’s problem, you may be part of this misalignment.

Digitally transforming the marketing of your client’s company also means digitally transforming the sales sector.

Pay attention to this, and then tell us how this resulted in improving your marketing strategies.

When offering digital marketing services, innovate in the presentation and predict the results they guarantee for brands.

Take the opportunity to highlight how a strong and consolidated digital presence helps business growth.

A golden tip for selling important services to customers is to separate them into packages.

The agency can start with the basics, for example, monitoring and managing social media.

If you present good results, you can include a package of inbound services, including building a target audience profile, strategies for capturing leads, producing content for blogs, and building an organic flow of visits.

As the client understands how to evaluate the results, it becomes easier to justify the next step and build a new package.

Additionally, it presents innovative tools, techniques, and strategies to reach as many people as possible. The tip is to always keep an eye on market trends and anticipate what will bring the best results.

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